Beauty Industry

Wausau Paper Enters Luxury Packaging Market

Wausau Paper has introduced Intrigue, a line of fine packaging papers

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By: Jamie Matusow

Editor-in-Chief

Wausau Paper has introduced Intrigue, a line of fine packaging papers specially developed for use in luxury packaging applications, including uncoated papers for labels, retail bags, and boxes.Bringing together the most-popular premium finishes, colors and environmental aspects within Wausau Paper’s portfolio of printing & writing papers, Intrigue packaging papers are utilized in positioning leading luxury products, retailers and brands. This announcement represents the brand’s first “formal” unveiling to many in the luxury packaging industry, but the product is not a newcomer by definition.In recent years, Wausau Paper’s product has been used in the packaging of high-end consumer products, including portable electronics and domestic microbrews. Booth C3

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